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The family vacation is an American tradition. The Walt Disney World advertisement, however, takes a different approach by marketing to the entire family. The next picture shows a mother being pampered by her husband in a make believe Hollywood scene.
This advertisement appeals to the parents who are swelled with pride to be able to fulfill their children's dreams.
Thinking and planning for this adventure captures the imaginations of thousands of families each year. While parents and children may disagree over what constitutes the ideal vacation, there is no question about there being a family vacation. Savvy entrepreneurs are aware of this fact and spend millions of dollars in advertisements to capitalize on the money families spend for family vacations.
Most advertisers craftily market to children, believing that children, through coercion whiningcan get their parents to buy what they want see advertised on television.
The Disney advertisement is extremely effective, appealing to both the parents' and children's sense of wonder and excitement, while also making an emotional appeal to the parents' sense of value. The girl's eyes are wide with excitement and disbelief.
The imagery in this picture brings on wonder and fantasy: In fact, there seems to be a rim of bright sunshine just above the girl's head. The next picture shows a girl and boy enjoying one of the many rides at Walt Disney World. The feeling that both pictures convey is summarized in the words of the advertisement: This is very effective advertisement because the mother who usually does the pampering and caring is instead being pampered and adored by her family.
The caption above this scene reads "Mama got 'discovered' in Hollywood, the way she always imagined it would happen.
One caption reads "They dreamt of fairytale characters that came to life and embraced with a hug". This shows parents that Disney wants to do the same as the parents, when it comes to their children.
This advertisement did a very good job of reaching its audience-middle class American families. The advertisement appeals to the parent's sense of value by showing the entire family spending quality time together.
By using such imagination-tempting words as "Magical, "Fantasy, "Embraced with a hug" the advertisement succeeds in pulling together a vacation that is truly larger than life but,"Lo and behold, it all came true," according to the ad at Walt Disney World.
Mothers usually like to get away on vacation by themselves. Fathers want a piece of mind knowingA Family Vacation to Canada Essay example - This is the actual story of a trip I took with Smith Family into Canada.
The total head count was 19, including myself.
Family Vacation Essay family - Words Family Family may seem like a simple concept, but there is no simple definition of family. In common words, a family is a group of individuals who share a legal or genetic bond.
They live together with a special bond called love. Family stands on the pillars of responsibility, trust, sacrifice and hope. Category: Essay.
Topic: Family vacation essay writing. Author: Shaina Elliott. Posted: Wed, Oct 17th AM. Format: jpg/jpeg.. The first step when working out how to write essays is to decide what your subject or theme will be. Knowing the subject of your essay enables you to focus your efforts.
Personal Essay: Vacation and Family Conflict - My family and I are sitting on our front porch just soaking in the peaceful melody of the crickets chirping in the dark of night. Hearing the mellifluous chirp of the crickets is such a lovely feeling that soothes our souls.
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Dream vacation essay summer experience in life le. Family Vacation This essay Family Vacation is available for you on Essayscom! Search Term Papers, College Essay Examples and Free Essays on Essayscom - full papers database. Autor: 24 • September 12, • 1, Words (5 Pages) • 1, Views.